ERIC Number: EJ262969
Record Type: Journal
Publication Date: 1982-Apr
Reference Count: N/A
Motivation for Reading Different Content Domains.
Holmlov, P. G.
Communication Research--An International Quarterly, v9 n2 p314-19 Apr 1982
Results indicate that while amount of newspaper reading does not covary with knowledge of city affairs, the reasons why people read newspapers matter. If people read to learn about municipal politics, they tend to be taught. If they read for fun, they learn little. Media effects depend on motives of media users. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A