ERIC Number: EJ262964
Record Type: Journal
Publication Date: 1982-Apr
The Message-Attitude-Behavior Relationship: Communication Behaviors of Organizations.
Grunig, James E.
Communication Research--An International Quarterly, v9 n2 p163-200 Apr 1982
Addresses communication between organizations and publics. Proposes an expanded theory of communication behavior that explains when publics will become active and interpenetrate the organization. Uses this theory in a study to identify publics that arise from corporate public affairs issues and suggests how the corporate communication manager might deal with them. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A