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ERIC Number: EJ262768
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Can Mass Media Change Behavior?
Johnston, Mescal
Journal of Extension, v20 p10-14 May-Jun 1982
The best methods of using mass media to create desirable behavior changes in extension education clients can be documented by records of requests for information; continued availability of mass media time or space; voluntary testimonials of viewers or readers; and information provided by retailers within the mass media area. (CT)
Publication Type: Journal Articles; Reports - Research; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A