ERIC Number: EJ262759
Record Type: CIJE
Publication Date: 1982-Apr
Reference Count: N/A
A Study and Analysis of the Attitudes and Perceptions of Marketing Executives and Training Managers Toward Public Two-Year College Marketing Programs.
Thornton, John C.
Journal of Business Education, v57 n7 p272-74 Apr 1982
The purpose of this study was to determine the skills and knowledge that two groups of employers, marketing executives and training managers, felt two-year college marketing graduates should possess for initial employment. (Author/CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A