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ERIC Number: EJ262665
Record Type: CIJE
Publication Date: 1982-Feb
Pages: N/A
Abstractor: N/A
Reference Count: 0
The Costs of Selecting Power Bases or Messages Associated with the Opposite Sex.
Falbo, Toni; And Others
Sex Roles: A Journal of Research, v8 n2 p147-59 Feb 1982
A study of the use of sex-typed power bases indicated that, while speakers who used bases associated with the opposite sex were equally persuasive, women who demonstrated expertise and men who demonstrated helplessness were less liked and considered less competent than those who used appropriate sex-typed power bases. (Author/MJL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A