ERIC Number: EJ262265
Record Type: Journal
Publication Date: 1982-Apr
Reference Count: N/A
Persuasive Communication: A Theoretical Model for Changing the Attitude of Preservice Elementary Teachers toward Metric Conversion.
Shrigley, Robert L.
Journal of Research in Science Teaching, v19 n4 p311-20 Apr 1982
Based on Hovland's four-part statement, "who says what to whom with what effect," opinions were surveyed from preservice elementary teachers (N=139) and mathematics educators (N=45) to establish characteristics of metric educators (who) and content (what) of persuasive communication useful in influencing attitudes of preservice teachers toward metric conversion. (Author/SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A