ERIC Number: EJ261907
Record Type: CIJE
Publication Date: 1982-Feb
Reference Count: N/A
In Search of Mediator and Rhetor: Toward a Strategy for Communicating Verbal Information in Multimedia Instructional Materials.
McMeen, George R.
Educational Technology, v22 n2 p9-12 Feb 1982
Suggests the relative importance of the mediating and rhetorical roles of verbal language whch may be associated with nonverbal information in multimedia instructional materials, and looks to an interactional model such as Burke's pentad for an explanation of the hortatory nature of interactional communication. Thirteen references are listed. (Author/MER)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A