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ERIC Number: EJ261215
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Middle-Aged and Older Women in Print Advertisements.
Hollenshead, Carol; Ingersoll, Berit
Educational Gerontology, v8 n1 p25-41 Jan-Feb 1982
Examined images of aging women depicted in periodical advertising over a 10-year period. Analyzed content for frequency, products involved, setting, value orientation, and change over time. Found older women in less than 1% of the advertisements, and no significant changes from 1967-1977. (Author/JAC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A