ERIC Number: EJ259588
Record Type: CIJE
Publication Date: 1982-Jan
Reference Count: N/A
Beyond Advertising: How to Choose Materials for Review and Purchase.
Singer, Marc G.; Pass, Barbara H.
Academic Therapy, v17 n3 p323-27 Jan 1982
The article points out ways in which special education teachers can use advertising techniques to select curriculum materials. Suggested criteria include the product's design and image, testimonials, promise and benefits, newness and novelty, headlines, brand names and companies, and pricing. A checklist of nine questions for material evaluation is offered. (CL)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A