ERIC Number: EJ259157
Record Type: CIJE
Publication Date: 1981
Reference Count: 0
Good News or Bad News First?
Marshall, Linda L.; Kidd, Robert F.
Social Behavior and Personality, v9 n2 p223-26 1981
In two role-playing experiments, subjects were asked if they preferred to hear good news/bad news or bad news/good news. In a third experiment, subjects believed they would be receiving good and bad information about themselves. Results indicated subjects overwhelmingly preferred to hear bad news first. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A