ERIC Number: EJ258998
Record Type: CIJE
Publication Date: 1982-Jan
Reference Count: N/A
Marketing Communications for Continuing Education: A Planning Model.
Vicere, Albert A.
Continuum, v46 n2 p1-7 Jan 1982
This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A