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ERIC Number: EJ256229
Record Type: CIJE
Publication Date: 1981-Oct
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Studio-Produced Televised Lectures Offer Important Advantages in Advertising Principles Course.
Adler, Keith
Journalism Educator, v36 n3 p21-23 Oct 1981
The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A