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ERIC Number: EJ253597
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Effects of Humorous Illustrations in College Textbooks.
Bryant, Jennings; And Others
Human Communication Research, v8 n1 p43-57 Fall 1981
Pictorial humorous illustrations were found to have (1) no effects on information acquisition and on motivation, (2) positive effects on appeal, and (3) negative effects on persuasiveness. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A