ERIC Number: EJ252898
Record Type: CIJE
Publication Date: 1981-Oct
Reference Count: 0
Learn & Shop: An Application of Exchange Theory to Expand the Student Audience.
Vargus, Brian, S.; East, James R.
Teaching Sociology, v9 n1 p45-56 Oct 1981
Discusses how a program based on learning and shopping was developed and implemented within training rooms of major department stores in five suburban shopping centers. Objectives of the course were to increase enrollments, attract new types of students, and provide innovative ideas for teaching and research. A simple exchange model serves as a framework to explain the program's success. (DB)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A