ERIC Number: EJ250941
Record Type: CIJE
Publication Date: 1981
Reference Count: N/A
The Persuasiveness of Metaphor: A Replication and Extension.
Siltanen, Susan A.
Southern Speech Communication Journal, v47 n1 p67-83 Fall 1981
Tested the persuasiveness of three extended concluding metaphors: sex, death, and sex-death. (Speech topic for high school students was the anti-legalization of marihuana.) Results indicated that attitudes changed more toward the position advocated in the speech when it contained a concluding sex metaphor than when it did not. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A