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ERIC Number: EJ242121
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Reaching the Public: The Asbestos Awareness Campaign.
Freimuth, Vicki S.; Van Nevel, J. Paul
Journal of Communication, v31 n2 p155-67 Spr 1981
Examines the role of the media gatekeeper--reporter, editor, or news manager--and the effect of this role on public service announcements. Discusses the Asbestos Awareness campaign and its effectiveness in demonstrating the importance of the media gatekeeper. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A