ERIC Number: EJ240943
Record Type: Journal
Publication Date: 1981
Strengthening Hope and Purpose in Community College Futures through Strategic Marketing Planning.
Scigliano, John A.
Community Services Catalyst, v11 n1 p16-21 Win 1981
After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A