ERIC Number: EJ240942
Record Type: Journal
Publication Date: 1981
Reference Count: N/A
A Leadership Role in Marketing.
Wattenbarger, James L.
Community Services Catalyst, v11 n1 p13-15 Win 1981
Argues that the role of the educational leader includes mission analysis, goal formation, information gathering, field analysis, use of data in curriculum development, construction of organizational structures, allocation of resources, and informing of constituencies. Lists eight ways of correcting attitudes about marketing. (AYC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A