ERIC Number: EJ240937
Record Type: Journal
Publication Date: 1981-Feb
Reference Count: N/A
Taking the Message to the People.
Zoglin, Mary Lou; Luskin, Bernard J.
Community and Junior College Journal, v51 n5 p31-34 Feb 1981
Describes the origination, goals, funding proposal, and implementation of "Project People," a public relations effort conducted by the California Community and Junior College Association. Reveals how the project strengthened the colleges' position through more knowledgeable staff, heightened awareness of college needs within state and local governments, and improved public opinion. (DML)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: California