ERIC Number: EJ240898
Record Type: Journal
Publication Date: 1980-Dec
Reference Count: N/A
A Formative Research Model for Persuasive Health Messages.
Palmer, Edward L.
Educational Broadcasting International, v13 n4 p174-78 Dec 1980
A brief case study illustrates the role of formative research in the design of Health Minutes, a combined television, radio, and print campaign produced by the Children's Television Workshop to promote improved health practices. (LLS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A