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ERIC Number: EJ240898
Record Type: Journal
Publication Date: 1980-Dec
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Formative Research Model for Persuasive Health Messages.
Palmer, Edward L.
Educational Broadcasting International, v13 n4 p174-78 Dec 1980
A brief case study illustrates the role of formative research in the design of Health Minutes, a combined television, radio, and print campaign produced by the Children's Television Workshop to promote improved health practices. (LLS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A