ERIC Number: EJ240838
Record Type: Journal
Publication Date: 1981
Reference Count: N/A
A Key to Unlock Corporate Philanthropy.
Dayton, Kenneth N.
AGB Reports, v23 n1 p40-43 Jan-Feb 1981
An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A