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ERIC Number: EJ240169
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Strategy of Assumed Incumbency: A Case Study.
Powell, Larry; Shelby, Annette
Southern Speech Communication Journal, v46 n2 p105-23 Win 1981
Outlines a political campaign strategy employed by incumbents using three stages of development: legitimacy, identification, and reinforcement. A case study demonstrates the effectiveness of the strategy. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A