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ERIC Number: EJ239097
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Selling of Our Product.
Clarkson, Tom
Community and Junior College Journal, v51 n4 p34-37 Dec-Jan 1980-81
With respect to student recruitment, underscores the importance of creativity, presidential commitment, institutional research to investigate the college's image and identify its constituencies, and using the best medium to reach each group. Describes Des Moines Area Community College's use of billboards, public service and television announcements, promotional campaigns, and student involvement. (AYC)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A