ERIC Number: EJ238361
Record Type: Journal
Publication Date: 1981
Reference Count: N/A
China's "Great Leap" toward Madison Avenue.
Anderson, Michael H.
Journal of Communication, v31 n1 p10-22 Win 1981
Examines the expanding use of advertising in China. Discusses the impact of transnational corporations in communication and other areas on the development of China, and the implications that the introduction of advertising has for China's role as one of the models for developing countries. (JMF)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: China