ERIC Number: EJ238134
Record Type: Journal
Publication Date: 1981-Jan
Reference Count: N/A
A Social Marketing System Approach to Adult Education.
Dolich, Phyllis L.
Lifelong Learning: The Adult Years, v4 n5 p10-13,31 Jan 1981
Explores a social marketing system approach which provides a useful structure in which to analyze the dynamics of the field of adult education. Examines micromarketing, macromarketing, social marketing, adult learner goals, society's goals, funding, and philosophical implications for adult education. (CT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A