ERIC Number: EJ237820
Record Type: Journal
Publication Date: 1980-Nov
Reference Count: N/A
Military Recreation Takes on Marketing.
Murphy, Andrew F., Jr.
Parks and Recreation, v15 n11 p28-30 Nov 1980
The Navy's recreation program has improved its financial posture by generating a certain percentage of income from fees and charges within the recreation program. Other nonmilitary recreation programs could benefit from similar marketing techniques. (JN)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A