ERIC Number: EJ237159
Record Type: Journal
Publication Date: 1980-Nov
Reference Count: N/A
Not a Snowball's Chance in Hell.
Koontz, Jonathan W.
Community and Junior College Journal, v51 n3 p24-27 Nov 1980
Describes the involvement of administrators, faculty, and students in a successful publicity campaign designed to gain public backing for a referendum in support of Palm Beach Junior College, Florida. Examines various publicity tactics utilized, including newspaper advertisements and editorials, slideshows and lectures, and the distribution of t-shirts. (JP)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A