ERIC Number: EJ236934
Record Type: Journal
Publication Date: 1981
Reference Count: N/A
Consumer Buying Roles in College Choice: Parents' and Students' Perceptions.
Murphy, Patrick E.
College and University, v56 n2 p140-50 Win 1981
The concept of family members assuming buying roles in various purchasing decisions is applied to parents and students in the college choice process. Prospective students (high school seniors) and their parents were surveyed in Milwaukee; the results and their implications for college marketing are discussed. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin (Milwaukee)