ERIC Number: EJ235868
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
Reaching the Hard-to-Reach Adult through Effective Marketing.
Beder, Harold W.
New Directions for Continuing Education, n8 p11-26 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A