ERIC Number: EJ234712
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
Marketing Strategy for Community College Programs.
Coffee, Linda; Miller, Bob W.
Community College Frontiers, v8 n3 p10-12 Spr 1980
Traces the expansion of marketing in postsecondary education. Enumerates the goals of Prince George's Community College's marketing task force. Defines marketing and suggests strategies for targeting marketing efforts toward high school students, business and industry, the general public, and students within the college. (AYC)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A