ERIC Number: EJ234622
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
Aging Preferences for Interactive Cable Services.
Danowski, James A.; Hanneman, Gerhard J.
Journal of Broadcasting, v24 n3 p337-45 Sum 1980
Suggests that aging related differences in mass communication behaviors can be extended to users' initial preference for newer micro-media. A survey shows that older age segments have high preference for using cable to visit with friends and relatives, perform civic and state functions, and receive electronically originated print media. (MER)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A