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ERIC Number: EJ234533
Record Type: Journal
Publication Date: 1980-Nov
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Medicine and Marketing: The Case of Graduate Medical Education.
Czinkota, Michael R.; And Others
Journal of Medical Education, v55 n11 p906-11 Nov 1980
The need for increased marketing activities in medicine and graduate medical education, because the profession's ability to supply graduate medical education is becoming greater than the demand, is emphasized. Application of marketing concepts to the residency program of the Department of Family Medicine at Ohio State University is reported. (Author/MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A