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ERIC Number: EJ233947
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Growth of Multinational Advertising Agencies in Latin America.
Fejes, Fred
Journal of Communication, v30 n4 p36-49 Fall 1980
Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)
Publication Type: Journal Articles; Historical Materials; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A