ERIC Number: EJ232464
Record Type: Journal
Publication Date: 1980-Oct
Reference Count: N/A
Great Expectations. What the President Expects of the PR Director and What You Should Expect in Return.
Fisher, James L.
CASE Currents, v6 n9 p14-17 Oct 1980
A college president has a right to expect competence, loyalty, knowledge of the president, sensitivity, new ideas, contingency plans, a knowledge of higher education, effective management, partisanship, and hard work from his/her public relations officer. In return, that officer should expect respect, support, reward, and status in decision making. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A