ERIC Number: EJ232023
Record Type: Journal
Publication Date: 1980-Sep
Reference Count: N/A
The Profitability of Consumer Protection: Warranty Policy in the Auto Industry.
McNeil, Kenneth; Miller, Richard E.
Administrative Science Quarterly, v25 n3 p407-27 Sep 1980
A consumer survey and data obtained through interviews with automobile industry professionals indicate that the automobile industry is biased against the development of goodwill assets because of exclusive reliance on short-term accounting systems. (Author/IRT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A