ERIC Number: EJ228463
Record Type: Journal
Publication Date: 1980-May
Reference Count: N/A
Presentation Order Effects in Product Taste Tests.
Dean, Michael L.
Journal of Psychology, v105 n1 p107-10 May 1980
Presentation order in paired-comparison testing was varied to measure the impact of primacy v recency effects on consumer product evaluation. First position preference bias characterized the findings, lending support to the attention decrement hypothesis or a suggested palate desensitization effect on subsequent taste trial behavior. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A