ERIC Number: EJ228358
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
What We Really Need from Audience Research and Analysis.
Cheney, Michael R.
Public Telecommunications Review, v8 n2 p25-30 Mar-Apr 1980
Challenges the appropriateness of Carnegie II's commercial advertiser-oriented recommendations on audience analysis for public broadcasting. Using the life-style method which collects data on the importance of television or radio in audience members' lives is suggested. (CMV)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A