ERIC Number: EJ228213
Record Type: Journal
Publication Date: 1980-Jul
Reference Count: N/A
Developing Marketing Strategies for University Teaching Hospitals.
Fink, Daniel J.
Journal of Medical Education, v55 n7 p574-79 Jul 1980
University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, consumerism, and a declining urban population base. New marketing strategies are seen as ways in which teaching hospitals can achieve better relationships with institutions, practitioners, and surrounding communities and increasing patient, visitor, and employee satisfaction. (Author/MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A