ERIC Number: EJ228151
Record Type: Journal
Publication Date: 1980-Jul
Reference Count: N/A
Alumni Can Pay Their Way: How to Make a Dues Program Work for You.
Barnum, James A.
CASE Currents, v6 n7 p12-14 Jul 1980
It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A