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ERIC Number: EJ228150
Record Type: CIJE
Publication Date: 1980-Jun
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Events by Objectives.
Barton, David W.
CASE Currents, v6 n6 p38-39 Jun 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions about institutions. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A