ERIC Number: EJ228149
Record Type: CIJE
Publication Date: 1980-Jun
Reference Count: N/A
Attracting Media Attention: Stunts Can Help, but Newsworthy Events plus Good PR Planning Matter Most.
Rock, Terry L.
CASE Currents, v6 n6 p36-37 Jun 1980
Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A