ERIC Number: EJ227696
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
Gratifications of Daytime TV Serial Viewers.
Compesi, Ronald J.
Journalism Quarterly, v57 n1 p155-58 Spr 1980
The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A