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ERIC Number: EJ227279
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Use of Displays in Soliciting Charitable Donations.
Pancer, S. Mark; And Others
Social Behavior and Personality, v7 n1 p33-37 1979
Results indicated that the "helped child" appeal was most effective in eliciting interest from potential donors; the "needy chld" appeal proved least effective. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada