ERIC Number: EJ227115
Record Type: Journal
Publication Date: 1980-Apr
Reference Count: N/A
The Marketing Plan: An Integrative Device for Teaching Marketing Management.
Berdine, W. R.; Petersen, James C.
Journal of Business Education, v55 n7 p300-03 Apr 1980
The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion. (CT)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A