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ERIC Number: EJ225804
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The 'Active' Television Viewer: Some Preliminary Definitions of Concepts and Measures.
Papageorgiou, Fouli
Journal of Educational Television and Other Media, v6 n1 p12-14 Spr 1980
The first phase of the Active Audience project in Great Britain has been designed to examine the nature of the television audience in terms of why people watch television and how they respond to what they are being offered, and presents life-style as the basis for defining audience groups. (Author/CMV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A