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ERIC Number: EJ225783
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Many Roles in Public Relations.
Rabbino, Irma L.
New Directions for Institutional Advancement, (Presidential Leadership in Advancement Activities) n8 p27-35 1980
The president is the chief public relations officer of the institution. Although the public relations staff is responsible for interpreting the institution and its programs, it is the president who must be able to communicate to each of the publics directly. (MSE)
Descriptors: Administrator Characteristics, Administrator Role, College Presidents, College Role, Credibility, Fund Raising, Higher Education, Leadership Qualities, Public Relations, Staff Utilization
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A