ERIC Number: EJ225783
Record Type: Journal
Publication Date: 1980
Reference Count: N/A
The Many Roles in Public Relations.
Rabbino, Irma L.
New Directions for Institutional Advancement, (Presidential Leadership in Advancement Activities) n8 p27-35 1980
The president is the chief public relations officer of the institution. Although the public relations staff is responsible for interpreting the institution and its programs, it is the president who must be able to communicate to each of the publics directly. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A