ERIC Number: EJ225638
Record Type: Journal
Publication Date: 1980-Apr
Reference Count: N/A
Promoting Education by Mail: To Boost Your Continuing Education Enrollment, Take a Tip from the Direct Mail Pros.
Nelson, Jeffrey B.
CASE Currents, v6 n4 p28-31 Apr 1980
Many institutions are trying to increase their enrollment of adult continuing education students. Direct mail recruiting techniques are described, including: (1) frame the message for the audience, (2) state benefits of purchase, (3) stimulate action, and (4) assess responses and measure effectiveness. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A