ERIC Number: EJ225621
Record Type: Journal
Publication Date: 1980-Mar
Reference Count: N/A
How to Make a Million: Or at Least Come Closer to Breaking Even through Subscriptions and Advertising.
Rhodes, Robert M.
CASE Currents, v6 n3 p46-47 Mar 1980
The survival of the alumni magazine in its traditional format and the ability to find money to continue publishing during inflationary times are discussed. The "voluntary subscription," direct mail campaign, and the use of advertising are described. (MLW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A