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ERIC Number: EJ225399
Record Type: Journal
Publication Date: 1980-May
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Exploring New Options in Newspaper Readership Measurement.
Stamm, Keith R.; And Others
Newspaper Research Journal, v1 n3 p63-74 May 1980
Shows how a special marking procedure--having readers leave detailed traces of what they read in a newspaper--revealed important differences in reading behavior. (RL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A