ERIC Number: EJ225395
Record Type: Journal
Publication Date: 1980-May
Reference Count: N/A
Three Ways of Assessing Newspaper Readership Demographics.
Gollin, Albert E.; Salisbury, Paul A.
Newspaper Research Journal, v1 n3 p27-36 May 1980
Compares the uses of multiple regression, the Automatic Interaction Detector (AID) multivariate program, and cross-tabular analysis in identifying variables associated with newspaper readership. (RL)
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: N/A
Authoring Institution: N/A